Streamline support processes and gain actionable data insights to increase email deliverability. These include powerful analytics and automation tools.
AWeber caters to beginner needs with an easy email builder and comprehensive analytics. It also offers ecommerce integrations for promoting products and automating abandoned cart emails. CAN-SPAM compliance is another plus.
Mailerlite
Email marketing is a vital part of any online business. It enables you to connect with your audience and build brand awareness. It can also help you drive sales and grow your business. However, not all email marketing tools are created equal. The best ones offer a variety of features and are easy to use. For example, they should have a drag-and-drop editor and pre-made template designs. It is also important to have automation tools and the ability to segment your audience.
Mailerlite is an all-in-one email marketing platform that provides businesses of all sizes with robust tools to grow their subscriber lists and automate their campaigns. Its newsletter editor is simple and intuitive, and it lets you create personalized emails with a few clicks. The platform also offers built-in forms, popups, and landing pages to boost conversions and a pre-built workflow engine to help you automate your campaign processes.
Mailerlite is one of the top email marketing tools for small businesses and has a great reputation among marketers. Its email automation is top-notch and its analytics dashboard is highly informative. Its reporting includes detailed breakdowns of email metrics, including AMP vs HTML performance and a clear picture of your subscriber engagement. Its customer support is responsive and knowledgeable, and its price plans are competitive. In addition, it integrates with a variety of ecommerce platforms and CRMs to streamline your sales and marketing processes.
ConvertKit
With its user-friendly interface, ConvertKit allows users to create embeddable email opt-in forms and standalone landing pages. It also offers a library of email templates to choose from. The system also lets users create automated sequences and segmentation, which improves the likelihood of reaching subscribers’ inboxes. Its excellent deliverability rates help ensure that emails are delivered to readers’ inboxes, which enhances audience engagement.
The system has some unique features that set it apart from other email marketing solutions, including its ability to sell digital products and subscriptions and a newsletter referral program. However, it still lacks many key features that other solutions have. For instance, it doesn’t include a main dashboard or a robust email editor. It also doesn’t offer an option to view the performance of a campaign by subject or sender.
ConvertKit has a range of pricing options, starting at $15/month for up to 300 subscribers. It offers free migration and a 14-day no-risk trial. Its Creator plan is geared toward content creators and focuses on building a list of subscribers. The plan also includes basic analytics, autoresponders, and visual automation builders.
The tool is easy to use and has a good range of features that are essential for email marketers, such as autoresponders and segmentation. It also provides basic analytics, including subscriber stats and unsubscribe data, and can track multiple entry points for a single email address.
SendPulse
The platform includes tools that let you track and monitor how well your email campaign is performing. You can see metrics like total opens, clicks, and instances where emails were marked as spam. It also lets you dig deeper by providing data filtered by location and clicking charts, as well as details on the devices your subscribers use to read your messages.
SendPulse offers a wide range of features and is accessible to marketers at every stage of their career. It has a simple-to-use email editor, a gallery with multiple templates, and chatbots for quick responses to your customers. The platform also has the ability to automatically resend campaigns that were not opened by your audience.
Another notable feature is its comprehensive compliance capabilities, which make it easy to stay in compliance with CAN-SPAM and GDPR regulations. This feature is an important part of maintaining trust with your subscriber base and retaining their loyalty to your brand.
While HubSpot is more comprehensive and offers advanced automation capabilities, SendPulse also excels in email marketing, offering an attractive balance of simplicity and versatility. Its robust functionality ensures that your emails reach your target audience, resulting in better ROI. In addition, its extensive integration capabilities allow you to easily connect the platform with your existing technology stack. The platform also provides in-depth tutorials and helpful guides for users to navigate its features and get the most out of it.
Brevo
Whether you’re a new or experienced marketer, Brevo offers a wide range of features to help you boost your conversion rate. Its automation feature lets you send customized mail to your subscribers, thereby strengthening the bond between you and them. For example, if a subscriber abandons their cart, you can automatically send them an email to encourage them to return. This will increase your conversions and improve customer loyalty.
Its advanced email marketing platform allows you to create responsive emails that look good across all devices. Its drag-and-drop editor makes designing a campaign easy. You can also use its brand library to apply your own style and branding to all of your email templates. Brevo also provides a number of automation tools, including segmentation and email delivery optimization.
With its help, you can create automated workflows to manage contacts and create campaigns based on different triggers. You can even set up advanced personalization to tailor content for each of your subscribers. Moreover, the tool supports a variety of integrations for CRM, lead generation, ecommerce, and CMS.
Its scalable features and competitive pricing make it an ideal solution for both small and large businesses. In addition, its APIs allow you to customize the software to your needs and integrate it with other third-party applications. Besides, the service’s data is securely stored in three geographically separate servers. Its reporting also provides a clear picture of your data and customer behavior.
Omnisend
A great email marketing solution for small businesses, Omnisend offers a number of advanced features to help you grow your business. Its centralized platform allows you to manage multiple channels like email, SMS and push notifications from one dashboard. This makes it easy to automate emails and target your audience based on demographics or behavior. It also enables you to personalize your email content and track performance through a simple reporting dashboard.
Omnisend also offers a wide range of pre-designed templates and email templates to help you create engaging campaigns. Its template builder includes a drag-and-drop feature and allows you to use HTML and CSS to customize your design. It also allows you to add your website’s logo, colors, and fonts to the emails you create. Moreover, you can choose to include or exclude images in your email templates. The software’s Smart Email Designer analyzes your website and suggests a set of email templates that match your style and messaging.
Users often praise Omnisend’s user-friendly interface and campaign builder, which make it easy for marketers with limited technical experience to create professional-looking emails. Its robust automation capabilities are another key differentiator, as they allow you to create automation workflows triggered by specific events such as abandoned carts or purchases. It also has a comprehensive list of triggers, filters and conditions to choose from. The platform also allows you to track website activity and web-based behaviors.
SmartrMail
Email automations (emails that are automatically sent based on user actions) save you time and resources, and allow you to focus your energy on other marketing activities. This is a crucial aspect of any successful ecommerce strategy, and there are many ecommerce email marketing automation tools to choose from.
One of the most popular options is SendPulse, which features a robust email marketing automation tool that allows you to create personalized emails with ease. You can choose from a variety of professionally-designed templates, and the platform’s drag-and-drop editor makes it simple to customize them for each subscriber. Additionally, the platform offers a subscriber rating feature that lets you identify your most valuable subscribers based on their open and click rates. It also allows you to use replaceable text fields to personalize emails by name, gender, and date of birth.
Another ecommerce email marketing automation tool is Moosend, which has an easy-to-use automation builder that lets you create automated email drips and automate tasks like welcome emails, order confirmations, and abandoned cart reminders. The software also provides a comprehensive analytics suite that helps you understand the performance of your campaigns.
SmartrMail is a highly-effective ecommerce email automation solution that can help you grow your list, engage your customers, and increase sales. The platform features a customizable email template that matches your brand aesthetics, making it easy to maintain consistent and engaging communication with your audience. It also supports a number of ecommerce integrations, including Shopify, BigCommerce, and WooCommerce. In addition, it offers a free plan for stores with fewer than 1,000 subscribers.
